Sales Psychology and Basic Sales | Connection Management

Sales Psychology and Basic Sales

When you succeed in selling yourself, your idea or your product, everything is good, and you do not think as much of it. The recipient understands you and you have succeeded. But what sort of sales mechanisms actually underlies the success? And what should you not do? What is it that the talented salesmen are able to do?

After the sales course, you will be able to – with success – carry through a sale of yourself, an idea or a project. Your success will be based on knowledge about different sorts of behaviour – both the recipients’ and your own.


Examination and contents

”Sales Psychology and Basic Sale” falls under the academy profession programme ”International Trade and Marketing”. The Business Academy of Copenhagen ( is professionally and administratively responsible and provides the course according to the law on open education. The teachers are from KEA and Connection Management.

In order to document your competences, the internationally acknowledged education is completed with a concise project and an oral examination, which will grant you 10 ECTS-points.

We will take as our starting point challenges from everyday life, where you will also get through a number of practical exercises. In other words, you will be using the learning immediately and you will experience the effect.

The theory gone through and the practical exercises are thoroughly described in the curriculum as well as in the material, which you will get to keep. This will ensure that you will always be able to go back and retrieve concrete examples for the application in your everyday life.

The education and examination is acknowledged by the Danish Ministry of Education.

Responsible for the education

Jesper Winther

Partner and Founder

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Jesper Cort Banke

Partner and Chief executive officer

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Brian Viuf Christensen

Chief consultant

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Course plan

The coaching education runs over 8 weeks including 4 days of attendance and one examination day.

Module 1: 1 day

Module 2: 1 day

Module 3: 1 day

Module 4: 1 day

Submission of report:

Oral exam: 30. mins exam

Course content

The education contains among other things:

  • Models to describe personal behavior
  • Understanding of own personal profile
  • Concrete tools for planning and prioritizing your time efficiently
  • Understanding your role as trust-creator
  • Identification and analysis of various types of customers
  • Usage of techniques of building-up trust
  • Exposure and analysis of the customer’s motives and objectives

Entry requirements

The terms of admission to be accepted to the education are that you have two years of work experience and one of the following educations:

  • A relevant vocational education
  • A relevant basic adult education (GVU)
  • An upper secondary education
  • Another relevant education of minimum the same level as the above

Price for the sales education

DKK 26.500,-

excluding catering and textbook

Get more information

Apply for admission or get more information about the education by filling in the spaces to the right – then we will call you within one work day. You are of course also welcome to contact us by telephone at 70 25 15 15.

Hear more or apply for admission

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Cases with educations in Sales Psychology and Basic Sale


"It has been incredible to experience the sharp learning graph and the great engagement from the attendees in the process, even though it was hard for our managers to write an assignment and attend an exam at the same time..."

Niels Andersen,
Works coordinator at Nordisk Film

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"In close cooperation with Connection Management, GlaxoSmithKline has developed a two year educational course targeted GlaxoSmithKline's pharmaceutical consultants in Northern Europe..."

Trine Lausen,
Sales Director at GlaxoSmithKline

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